Let’s say you have a bar with a great interior, a charismatic bearded and tattooed bartender. And everything seems to be fine: the work is established, there are regular customers – but sales are still sluggish, there are few new guests, and you, of course, want more.
So it’s time to rethink marketing, to think about what else can be added.
The mere existence of your bar won’t provide you with a steady increase in visitors, and no one will know about your amazing establishment if you don’t “market” it properly.
Social media activity
This is perhaps the easiest and most obvious way to increase your reach to potential guests, aside from outdoor signage. Although the latter shouldn’t be neglected either, especially a remote infostand at the entrance to the establishment, where you can write every day about promotions or new products, get creative to attract guests from the street.
Social media is an accessible and spot-on, personalized way to connect with your followers. Facebook, Instagram allow you to reach a larger audience with your loyal guests.
Holidays and seasonal promotions.
You don’t have to wait for public holidays for promotions or special events. Think about what little-known holidays you can consider as an occasion for promotions, and get creative to create the right atmosphere to increase sales.
Commonly known, traditional holidays such as New Year’s Eve, March 8, Halloween or Valentine’s Day are times when your even your most loyal customers may have their own plans, and visiting your bar is not always part of them.
Menu variety.
Encourage your guests to stay longer by offering them not only drinks, but appetizers as well. Consider what you can cook with the least amount of effort and without the help of chefs.
Appetizers are a great source of additional sales for the bar. Many people don’t want to bother with food, but you don’t have to offer complicated dishes. Most snacks are very easy to prepare.
Ideas for bar promotions
Daily discounts. If you’re introducing a new item or a temporary cocktail, offer guests to try the new drinks first and discount them.
Seasonal discounts. Offer seasonal cocktails and change the bar card every three to four months, leaving the main, specialty drinks and adding seasonal ones.
What kind of entertainment can be organized in a bar
A successful bar should create the most pleasant and interesting atmosphere, which makes visitors come to the institution again and again.
Create a promo video of your bar and upload it as a cover or make an attached Facebook or VKontakte post that shows all the entertainment features and interactions of your bar.
When hosting entertainment events, try to connect with local media or bloggers. It’s best to appoint one staff member as a coordinator right away to ensure efficient organization and promotion so that no event goes unnoticed. Or do it yourself, because very often the owner is the face of the bar – and who better than him to conduct a dialogue with journalists, photographers, organizers, etc.
Strengthen your marketing and do not forget about the quality of service. Good customers and good sales!