So, it’s time to rethink marketing. There are many other things you can do in order to make your bar more visible and get more visitors. The mere existence of your bar won’t provide you with an increase in visitors, there is work that needs to be done before that happens. No one will know about your amazing establishment if you don’t ensure they do.

Learn how you can use social media to promote your business by engaging with potential customers. Although you shouldn’t neglect the later either, especially the welcoming desk at the entrance of your institution where people can update on new promotions or products, one should still be creative to attract potential visitors from around.

And since everyone is on social networks on a smartphone, why not leverage this to reach customers with your bar?

The use of social media is often overlooked for marketing purposes. It’s affordable, personal and easy. Facebook and Instagram allow you to reach a lot of people in a short space of time, which can be ideal if you have a small budget or want to reach a large amount of people in the shortest possible time span. Here are some ideas that might help you attract new followers:

Create a Facebook event invitation. Make sure to have your Bar act as the organizer on all events you host, and do this at least twice a week. Invite members manually to make sure they show up, or take out paid ads if you don’t want to spend too much time on it!

Hashtags can be a very effective marketing tool. Try to come up with a catchy hashtag for your bar and don’t forget to add it to both your posts and the wall of the institution itself. For example, you could install a neon hashtag on the wall or on one of your tables! For customers who mention your restaurant with the #hashtag on Instagram, you can increase brand awareness and build loyalty by giving them an instant reward in your establishment.

Open up a few special offers. What would they be without some contests, 2 + 1 promotions or discounts for ladies? It is better to play something more valuable and related to your concept, but make sure you keep things in mind that can attract people to visit your restaurant. For example, you could take the opportunity to come up with a name for your cocktail while it’s under the supervision of one of our expert chefs. You can also have the winner forever remember their evening with an official certificate they can hang on their wall in their home office. We remind you to avoid following the trend of boring publics and remember that your target audience is different. You should be more creative and think about interesting, unusual content for your brand.

If you have the means to do so, it can be beneficial to run a photo contest every week. Each winner will be rewarded with a discount or bonus as they so choose. It may help to create permanent rules for contests ahead of time, in order to ensure there are no disputes. Required for participation: reposts of the post, hashtags, and a mention of your bar in a photo.

Our online registration system will make it easier for guests to be notified of any upcoming events at the bar. This means higher engagement and more potential sales. Why not partner with the town council on Instagram? Doing so will give you a lot of exposure and could help your bar gain a lot of followers. The best thing about this form of advertising is that it only costs a small fee, which means that promoting your food won’t cost a fortune.

You may want to think about creating a website for your bar, or at the very least a Facebook page to increase awareness of your location and create an online presence. Making reservations or ordering food deliveries in advance can also be helpful, especially if you have a kitchen.

You don’t have to wait for public holidays to get people to buy from you. Think of other, lesser-known holidays and be creative with your promotions and advertising. You’ll find that you start getting more customers because they already feel like today’s special occasion.

Choose your own holiday destination instead of spending your time and money visiting the same old locations at well-known holidays. Your most loyal customers are independent, and it’s always a safe bet to plan something for yourself.

As we grow, it’s important that we provide services and benefits that suit the needs of our loyal guests. This will be worth considering as a means to spend time with them.

Guests will generally stay longer if you offer them snacks. Additionally, if you provide drinks for them, it can help ensure that they stay as well. Consider cooking something simple like cookies or popcorn without the use of chefs.

Providing snacks at a bar is a great way to get more customers for an evening. It doesn’t have to be anything complicated – most bars offer quick snacks like chips, fries and even ice cream.

Bars often offer food, and for good reason. If your competitors all offer food, you might have gotten a competitive advantage. But what you need is not just any type of snacks. You need to consider the experience and price point of your bar in order to maximize the profit potential.

Don’t just stack up the same sauce on top of one another. In order to make your audience happy, serve more than one type. Choose three or four different types of snacks for each type. If a little more expensive, they will not spoil easily and the guests won’t be disappointed to find that their tartare is scraping out of the gravy boat.

The atmosphere at a bar can have a huge impact on how successful the establishment is. Creating a pleasant and unique atmosphere that keeps customers coming back is an important aspect of running such a place.

The fun, interactive illustrations on this Facebook post will stand out and show new visitors all the ways that your bar is worth checking out.

Increase your brand’s visibility and don’t focus on quantity alone.

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To open your bar, you should first decide on your target audience and understand what she will like. And then – to find a “chip” that will distinguish the institution from the plethora of competitors. After that, you can begin work on the arrangement of his cozy bar.

Of course, in order to create your own unique place can take a lot of effort and money. All the more important to weigh everything, calculate the pros and cons and with a clear conscience to undertake your project.

While business plans are most often used by bar owners to raise additional financial aid, they can also serve as a great reference point to focus on the most important tasks and help you grow your business.

Here are some basic tips for creating a good business plan:

• Outline your concept in detail.
• Include a profit and loss analysis to present the profitability of the bar.
• Emphasize the advantages of your location.
• Include a detailed overview of your staff with salaries.
• Describe possible risks.

Your business plan should clearly state what you are going to do, how you are going to do it, and how much it will cost.

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The next important thing for opening a bar is to choose the best option for you: buy an existing bar, build your own, rebuild, or buy a franchise. Let’s take a look at each of these.

Buying an existing bar

• The number 1 tip here is to research ahead of time before you take ownership. Here are a few ways to learn all about the place you plan to buy:
• Become a regular customer. observe customers and staff; strike up a conversation with a few to ask about their general impressions of the place. This way, you are likely to get a lot of unbiased and truthful information.
• Ask the right questions – Is the place clean? How well organized are the staff? Do they pay enough attention to customers or are they also attentive to the needs of their servers? What do customers say about the atmosphere, food, cleanliness, etc.?
• Consult your investment. Usually a fair bullion price is equal to the amount of annual gross revenue. However, this can vary greatly depending on the location and several other factors, including the seller’s motivation to sell the location and the general state of the economy. Consult with your lawyer or accountant about the transaction. You should also compare the bar’s inventory to actual sales to make sure you’re getting the correct gross revenue figures for the year.
• Do a complete inventory before and after the purchase. You should make sure you get everything in the contract before and after you take possession.

Creating your own bar

How do you create a bar from scratch? It may sound exciting; however, it can also be a lengthy and costly process with many additional costs.

Plan all the financial details with high estimates. Then plan your projected income with conservative estimates.

Then match the numbers to your resources before you start. Also, don’t forget the additional personnel costs, as you will probably need help from an architect, contractors, real estate agent, etc.

Upgrading an existing bar

When remodeling an existing establishment that fully meets your expectations and concept, keep the following points in mind:

• Avoid a radical takeover and transition by operating under the same name.
• Decide whether you want to operate during the renovation or close and reopen later.
• Decide whether you will keep the old name or introduce a new one.

Before committing, make sure you carefully analyze the transaction. Make a list of everything you’d like to change, and then consult with your team about whether it’s worth the effort and money.

Buying a franchise.

Joining a franchise gives you a chance to avoid some of the mistakes as a rookie bar owner because you will become part of a larger, more experienced organization. On the other hand, you have less room for creativity and customization of the place.

No matter what type of business structure you choose, make sure you consult with your lawyer and accountant at this stage, and you pick the best of the deal and settle on the right type of ownership.

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The good news is that the vast majority of the materials you need to research are already available.

The bad news is that you will have to collect and analyze it yourself (or hire a professional to do it for you).

If you choose the do-it-yourself approach, here’s the data you’ll need:

• General demographic data can be obtained through your local chamber of commerce or the SBA. Pay attention to age, gender, marital status and income level. The concept of your bar may have to go in the opposite direction if you are in a sophisticated upscale neighborhood than if you are in a college town.
• Local laws and regulations. Some cities have really weird laws that you wouldn’t even know about. Double-check everything closely related to your niche to avoid unpleasant surprises and lost profits in the future.
• Alcohol trends. You potential vendors can usually provide all the valuable information about your customers and what they like to drink.
• Lifestyle trends. Look through local newspapers and magazines to get an idea of successful establishments in your area and the concept behind them. It would be beneficial to open a smoothie/juice bar in a community interested in healthy living and sports.

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